The Bubba Wrap is a brand new, ethically produced and affordable baby carrier that is a must-have item for any parent.

Giving you the freedom to continue your daily routine while keep your baby safe and close, this one-piece baby carrier is stylish, comfortable and incredibly easy to wear. It’s cosy for baby too – gently supporting their body, head and neck, keeping them content and happy all day long.  In fact, studies have shown that carrying infants in baby carriers like the Bubba Wrap can reduce crying by 50% and may reduce the risk of colic – great news for any parent.

Perfect to wear when shopping, looking after another child, on public transport, tackling stairs, at airports,

on holiday, doing housework or relaxing at home - in fact, any time you want to keep active without the hassle of a pram - the Bubba Wrap will become an indispensable part of your daily routine.

The Bubba Wrap is the brainchild of UK-based Kiwi sisters Kylie and Kara Hartshorne, who developed the idea for the product while travelling through Asia and Central and South America. Taking inspiration from the indigenous people they saw carrying their children in a very simple and caring way, the sisters decided to produce an affordable and ethical baby carrier. Kylie met the team who now make the Bubba Wrap during a home stay in their small village community outside Jaipur in Rajasthan, India. These men and women all enjoy a healthy and safe working environment, are at least 20 years old and are paid well above the legislated minimum wage in India. The product is made with non toxic materials and has been fully safety tested.

For each Bubba Wrap sold, the sisters donate NZ$1 to the school attended by the worker’s children. Kara says: “we want to give new Mums and Dads an easy, funky, socially

responsible way to carry their baby – that's affordable for all and provides a brighter future for the children of our team in India”.

Bubba Wrap is kind to the environment – all instructions are printed on 100% recycled paper and invoices are sent electronically. The Bubba Wrap is delivered in recycled materials, contained in a 100% cotton bag with no plastic packaging.

Safe, comfortable for both mum and baby and ethically produced, the Bubba Wrap is also one of the most affordable baby carriers on the market, priced at under £20 (NZ$50). Don’t let your busy lifestyle stop when your family starts - just tie on your Bubba Wrap and walk out the door. There’s no easier way to carry your baby.

The Bubba Wrap is available to buy online at www.thebubbawrap.com  in a range of seven stunning colours to suit every taste.